Four Years of Steady SEO: Organic Users From 2,725 to 19,825 for a Mold Inspection Company
A company that had grown on referrals for over a decade. As more mold companies competed online, its website had to start bringing in work on its own.
organic users a year, 2018 to 2021
growth in organic users
in business before the website had to carry its weight
The challenge
The site was bloated with overlapping pages and had too little authority to compete. Referrals were still strong but could not keep pace as competitors moved online.
What we did
- 2018: merged overlapping pages, optimized the ones that mattered and started earning links
- 2019: fresh keyword research once the site began to rank, plus local citations
- 2020: kept what worked and expanded it based on the reporting
- 2021: put more into the Google Business Profile and added authority links
The results
Organic users grew from 2,725 in 2018 to 19,825 in 2021, more than seven times the starting point, with referring domains and organic conversions rising alongside.
What this means for a mold remediation company
Mold SEO is slow and it compounds. Cost, process and room-by-room pages take months to rank and then keep producing calls for years. The work that got this company there is unglamorous: cut duplicate pages, strengthen the ones that matter, build local authority and the Google profile, and keep going every year.
About this case study. This client is a mold removal and inspection business. The work was done by Logic Inbound, part of the same company as Mold Inbound. Figures come from the original write-up: read the original case study.
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