A Phoenix Mold Removal Company Left Shared Leads and Reached 25 Jobs a Month

The challenge

Work came from referrals and a lead marketplace. The marketplace kept sending apartment managers and real estate agents, people who could not approve a remediation job. The website was on Wix, had broken pages, and was not built to rank or convert.

What we did

• Moved the site from Wix to WordPress and rebuilt it around the service and the phone call
• Fixed broken links, 404 errors and confusing navigation found in a technical audit
• Researched keywords and competitors, then launched tightly targeted Google Ads
• Wrote ads for the homeowner who can say yes, and tested them until each one cost less and earned more
• Gave the company a content plan its own writers could follow

The results

In under seven months the company went from no online pipeline to a steady 25 jobs a month from its own website and ads, against a target of 29. Average clicks per ad rose from 110 to 349 while the average cost per click fell from $15.27 to $5.21. New website users rose 502%.

What this means for a mold remediation company

Most mold companies start on referrals and marketplaces, and most hit the same wall: marketplace leads are shared, often unqualified, and stop the day you stop paying. The fix is not glamorous. Repair the site first, write ads for decision-makers, keep cutting the cost per click, and keep the marketplace only until your own pipeline covers it.